Is Marketing Through Social Media is Enough ?

Is Marketing Through Social Media is Enough ? 

Many marketers today tend to use Social media for their marketing plans for its high popularity between people, but is there a way to Judge how much effective these websites are ? 

In this article we will study social media in the perspective of marketers, so lets begin : 

First :which of these has higher priority for the business; marketing the brand or marketing the products and services ?  

 If you have looked to companies like Version you will notice the variety in products and services provided by the company but still under one brand " Version". In today fast changing world and in fast emerging markets, investing your budget in marketing products or services is a waste as those products and services can change in any time. but investing your budget in marketing your brand has a high positive impact on your relation with loyal customers without considering the product or service type, only the quality that is built with trust in your brand name. 

As marketing the brand is very important, evaluating the marketing channel becomes highly important. 

Second : How to evaluate your marketing channel ? 

Huge amount of marketing science is based on Social and humanitarian sciences, which means our evaluation doesn't need to be specific in value but relative to present factors! for example: you want to market your brand on Facebook platform, you shall ask yourself this question; what are the adverse effects of using Facebook in your marketing plan? identify the limits of Facebook platform where you are in full control in your relation with loyal customers; these limit allows you to move them to other platforms at any time and they are always yours!

Third : Are customers on social media your customers ? 

The truth is whoever is using social media is social media customer not anyone else. here we are talking about ownership of the relation between you and your customers, for example: on Facebook you can't move your friend list or page likes to any other platform, same on twitter and linked-in and in all the social media around us. So on social media you can't own or control your relation with customers, you can use it only.

The reason behind that is simple, social media websites doesn't want to lose traffic! On the other hand, it's very important to use social media websites to initiate and find new relations with customers but to sustain these relations you have to move them to a platform under your full control ex: your website, otherwise losing them is a matter of time!

 Fourth : What is the best strategy to make loyal customers from social media? 

On social media platforms you can't control your relations with customers, you can always use social media to initiate relations with new customers then move them to your website. 

On your website, you have ultimate control on your web design, contacting methods, you can take your email list to any platform you want, have your own insights; knowing the source of each customer or website visitor you got, it's your website!

Fifth : What is the best social media website?

The answer will depend on the time of the question, in other words; these platforms are always changing, dynamic and competitive with each other. Then focusing on one of them for the marketing plan will be a poor strategy. It doesn't matter which social platform people visit the most, but do they spend all their time on social media only or on other activities around the internet?! please pay attention to the following graph!

Actually media world is beyond the internet, people see advertisements everywhere whether on big screens, traditional advertisements, television, newspapers, magazines and radio. we all agree all these medias are used by people nowadays. but we all know; the Internet is used the most between them due to mobile phones and computer revolution which made it the easiest media ever! we are talking about all this to aware you about the importance of controlling the relations with your customers as you may need to move with them around the internet or around different medias.

Sixth : What is the best strategy for marketing? 

The best strategy is a strategy focus on the brand not products or services and always under your full control. Customers are everywhere whether on social media or other platforms, just target them and bring them to one place: your website. 

Seventh : How to understand social media marketing? 

To understand social media marketing, we should look first to the most popular social media platforms nowadays then ask ourselves a question : why our customer on these platforms and what they are doing on them? 

In general people spend time on social media for the following reasons: Family and friends, entertainment, looking for new products or services, looking for jobs or employees, etc. knowing all this information can make your decisions better and save your budget money and time. 

Eighth : What are the most popular social media websites nowadays? 

The most popular social media websites nowadays are Facebook, Mix, Twitter, Reddit, YouTube, Pinterest, Digg, Linked-in, etc. 

Alot of people visit these websites, so think about targeting them with your marketing plan not to keep these relation on social media but rather than that to move them to your website. 

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